We’ve helped brands show-up, glow-up, grow-up and blow-up .
Sunny & Shady™ is the creative studio of Mark Gamez, a branding veteran with 30+ years of experience building identities for action sports, restaurants, hotels, and startups. We blend grassroots instinct with real-world strategy. Whether you’re a scrappy startup or a Fortune 500 giant, we bring the same relentless energy, taste, and clarity to every project.
Meet the Mark.
Creative director. Designer. Former F1RST Surf Shop owner. Branding guy since the ‘90s. Still sharp, still scrappy, still obsessed with design.
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We've been at this for years and been fortunate to have worked with iconic businesses throughout the process. From action sports to apparel and everything in between. We (I) carry a decades of experience on how to do things the right and wrong way.
Action Sports
Billabong
Hurley International
C1RCA Footwear
Forum Snowboards
Apparel
Alphanumeric
Pervert Clothing
F1RST Surf Shop
Division Wynwood
Hospitality
Marriott
Bar Lab Hospitality
Edition Hotel Miami Beach
W Hotel Fort Lauderdale
Brick+Mortar
F1RST Surf Shop
Division Wynwood
Jolene Sound Room
Margot Natural Wine Bar